We trained, we served, we delivered! With our values We pride ourselves on bringing you the customer service you deserve.

Who Are We?

In the world of sportswear, there is a brand that stands above the rest. Elite, a brand born from the minds of former Royal Marine Commandos, embodies a spirit of unwavering determination, pushing boundaries, and achieving greatness.

The journey of Elite begins with a group of individuals who have dedicated their lives to excellence. As former Royal Marine Commandos, they understand the true meaning of resilience, discipline, and mental fortitude. They have faced the harshest of challenges, honing their bodies and minds to withstand any obstacle that comes their way.

Drawing from their exceptional training and experiences, these Commandos channeled their passion for fitness, performance, and personal growth into the creation of Elite. Their mission was clear: to develop the best sportswear brand that would empower individuals to unlock their full potential and become the best versions of themselves.

The logo of Elite perfectly captures their vision. It symbolises the interconnectedness of a strong body and a strong mind. The bold lines represent the physical strength that is achieved through dedication and hard work. Simultaneously, the intricate patterns embody the resilience and mental focus needed to overcome challenges and exceed expectations.

With each product they craft, Elite infuses their expertise, attention to detail, and uncompromising standards. Their sportswear is designed to enhance performance, optimise comfort, and provide the perfect balance between functionality and style. Whether it's on the track, in the gym, or during intense competitions, Elite equips athletes with the tools they need to succeed.

But Elite is more than just a sportswear brand; it's a community of like-minded individuals striving for greatness. Through their brand, they inspire and motivate others to embrace the journey of self-improvement, to push beyond limits, and to pursue their dreams with unwavering dedication.

When you wear Elite, you become part of a movement that embodies the relentless pursuit of excellence. It's a reminder that your body and mind are capable of achieving remarkable feats. Whether you're an athlete, a fitness enthusiast, or simply someone who believes in unlocking their full potential, Elite is there to support you every step of the way.

Welcome to the world of Elite, where strong bodies and strong minds unite to redefine what is possible. Together, we will rise above the ordinary and achieve greatness.

Blue Light

Thank you to all those who serve under the blue light services, Police, NHS, Fire & Ambulance.

Armed Forces

Thank you to all those who serve under the British Army, Royal Navy, Royal Air Force, Royal Marines, Para Troopers & Special Forces.


Thank you to all the rescue services, Air Ambulance Crews & RNLI who also risk their lives on a daily basis to save lives.

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