Elite Wear takes its name in honour of all you who Protect and Serve Our Country which is why we offer 15% Discount to the Blue Light and Defence Discount Services. You train to be the Best and you are the Best! You work around the clock and make sacrifices including putting your life on the line!

We are the Brand that recognises the importance of Good Mental Health throughout the fitness industry bringing Body and Mind together. Formed by two Former UK Royal Marine Commandos and a Fashion Design Expert, we’re bringing you the cutting edge performance training which lasts longer and takes you further! Tried and tested in the most arduous training sessions and climates!



Is to promote a healthy Mindset to enable and help you reach the next level of your Journey. Only when you are focused, will you be able to break those chains which hold you back every day. Free yourself, and your Mind and believe in yourself.